Barack Obama
Trademark characteristics of a political figure can be very important during elections. Negative trademarks and mannerisms can steer voters away from a candidate. There are many people who believe that the trademark characteristics of Barack Obama helped him get elected to President of The United States. These trademarks included several quotes and slogans as well as trademark facial expressions and other mannerisms. These trademarks gave Barack Obama an extremely positive aura that made so many American citizens go crazy simply over his presence and existence. Obama supporters became similar to fans of the rock band Beatles in terms of people screaming, crying and in many cases passing out just because they were seeing him live and in person.
• Whoever was responsible for creating slogans for Barack Obama’s presidential campaign delivered several that are still being used a year and three months after he won the election. “Yes we can” is arguably one of the best political campaign slogans of all time. At the time of the presidential race, our country was and still is involved with two wars, we were in the worst recession since the great depression and unemployment numbers were rising quickly. The trademark slogan inspired Americans to think that despite our current challenges, we can and we will overcome our problems and enjoy prosperity in this country again. Another trademark from Barack Obama’s campaign was “Change We Can Believe In”. This was a powerful slogan that stood out from his other trademarks. The overwhelming majority of Americans did not approve of President George W. Bush by the end of his presidency. Many Americans went as far as to call him the worst president in our nation’s history. To the majority of Americans, President Bush’s promise to make our country a better place seemed to be a lie. He took office during a record surplus and left with record deficits. He started a war that many Americans feel was unjustified and did not put forward a plan to pay for it. He promised to keep government small but seemed to grow government more than any other president in recent history. “Change we can believe in” worked so well because it was what our country wanted to here and believe. These trademarks kept Americans hopeful of the future.
Barack Obama’s trademark mannerisms were a big part of his positive public perception as well. His signature smile that seemed to reach from ear to ear was incredibly contagious. Barack Obama always seemed to not only shake hands with everyone he came in contact with, but would give them a nice pat on the back similar to what President Clinton would do. A candidate for President of The United State must maintain a positive image in order to earn the country’s confidence. Inspirational slogans and respectful gestures will also help a candidate gain the country’s trust. President Barack Obama still continues to do these things.